Digital music marketing, fan engagements propel music career- Jonilar

In recent times, stakeholders in the music business especially have realized and begun to harness the digital music market. Often termed as the new gold mine, the various digital music stores have provided platforms for musicians, producers and creators to sell their music digital to a vast audience across the world.
 
Even though Ghana and by extension, the African continent is yet to understand and adopt the concept, there have been a number of workshops by professionals to enlighten creative people. One of such workshops was the just ended GOME Awards Nominees announcement and workshop.

The event which took place on June 15 in Accra brought together musicians and other stakeholders in the music business within the Ga Adangme parameters.
 
Blogger and Digital content manager, Jonathan Nii Laryea, popularly known as Jonilar urged artistes to inculcate digital music marketing in plying their music trade.
 
He said that the digital music stores where designed to sell and duplicate works.
He noted that most musicians and record labels missed out on the sequence involved with regards to music promotion after production. He made this submission at the just ended workshop organized by the GOME  Awards team.
 
Jonilar indicated that music ought to be licensed ideally by music rights organizations (GHAMRO in Ghana or other online organizations) first. This, he said, was to protect the intellectual property and ensure equitable distribution of proceeds realized from its use.

He also stressed on the importance of growing their organic fan base and alternatively, boosting engagement online.
 
Jonilar added that being a talented artiste alone wasn’t enough to push the craft to success.

In this vein, he advised musicians to limit the manner in which they make their works free to download. He urged them to embrace the ‘new gold mine’ and increase their fans’ appeal to steer their music careers to fruition.
 
GOME Awards is an annual award ceremony that seeks to appreciate, encourage and recognize the efforts of the various corporate bodies, individuals, Hospitality Institutions and organizations within the Ga-Dangme entertainment industry for their contributions and support in the development of  Ga-Dangme.
 
The awards night is slated for August 3.
 
Here is the full nomination list for GOME awards 2019:
 
GA DAMGBE EVENT HOUSE OF THE YEAR
Kode 4 GH
Agidor Event
5 Koncept GH
No Joke Event
Menscort Event
Nonoonii Ghana
Halifax Entertainment
Hype TV
Enabort Entertainment
Ojekoo Radio
Billy Jane Event
Meshugah Event
Soo High GH
XCINDIN Media
 
AFRO POP ARTISTE OF THE YEAR
Adolf Tagoe
Nii Funny
Kamelyeon
Sketil
Fanta Wan
BandyBwoy
Tsoobi
Joe Quaye
Luta
Apaatse
Susuma  Shado
Teshie Boi
 
HIP-HOP SONG OF THE YEAR
Toy Boy
Great Pikin
Cofee Walabi
Mingle X
Chymny Crane
Rhyno Iver
B Flame
Ga Boi
 
HIGHLIFE (ET MENSAH) OF THE YEAR
Nii Funny
Teshie Boi
De Man
Adolf Tagoe
Charlorson
Michael .T. Amui
Cina Soul
King Jerry
 
VIDEO DIRECTOR OF THE YEAR
Bliss Drum
Edmund Amarfio
Sire Choppenson
Dc Films
6 Miludo Media
Penyoyes Films
Dir Tee
Oris
Eddie Adjei
Nii Xowah
Kwaku Derrick
 
CHANNEL OF THE YEAR
Amansan Tv
Latenu Radio
Radio Universe
Obonu Fm
Tv Africa
A World In Accra
Z Tv
Amanie Fm
 
YOUTH ENTREPRENUER/ADVOCATE OF THE YEAR
Enoch Alabi Nyomowoko
Clement Ashia
Michael Dankwah Cofie
Epixode
Nii Marmah Mantey
Kelvin Moses
Naa .A. Lamley
Nii Konney
Nii Aryeetey Aryeetey
Dorcas Naa Atswei Komey
Bernard Bornaparte
Silva Naa Adjetey Koney
Gladstone .I. Kwawukume
Flex Ezontey
Article One Foundation
Kirk Will De Barber
Isaac Nii Kwetey Owoo
 
SOCIAL MEDIA (ONLINE) PROMOTER PLATFORM OF THE YEAR
Ganyobi
Greymotioin
Torsca Gh
Ga Damgbe Group
Kasapafmonline.Com
Gamashie Blogger
Ga Adafitswaa Wolo
Ghmusichype.Com
Ndh Media Consult
A World In Accra
 
GA DAMGBE GOSPEL ACT OF THE YEAR
Harry King
Donald Quao
Nii Soul
Tahulor Jesse
Klent Kell
Luigi Maclean
Bernard Ampofo
Raphael Quaye
 
TV & RADIO PERSONALITY OF THE YEAR
Emma Addo
Nii Ayetey Amarh
Tete Wayo-Sampson
Naa Odey Adenku
Nii Odai Afotey Kofie
Nii Adjetey
Edward Nii Commetey
Manye Naa Tee
Nettey Akoso Nertey
Dj Eddibo
Naami Okine
 
COMEDIAN OF THE YEAR
Nii Oo Nii
Bismark The Joke
Ayi Kwei Sporto
Mjthecomedian
Nii Kpakpo
Papa Shamo
 
DJ OF THE YEAR
Von Nii Otto Cofie
Dj Mark D
Dj Sticky
Dj Xlim
Mc Versace
Dj Lastic
Dj Emma Addo
Dj 31st
Dj Wizzy
Dj Levin
Dj Networrk
Dj Kpo
Mc Barister
Mc Patience Quao (Too Cute)
Dj Eddibo
 
MODEL OF THE YEAR
Alberta Neequaye
Ebenezer Nii Odai Tetteh
Maxis Armah
Naa Lamiley Lamptey
Naa Aku Shika Tetteh
Abraham Stanley-Pierre
Dezerilla Dede Tetteh
Naa Koshie Lamptey
 
VOCAL POWER OF THE YEAR
Cina Soul
Apaatse
Luta
Kamelyeon
Luigi Maclean
Nii Soul
 
DANCEHALL ACT OF THE YEAR
Guchi Wale
Vybz Shella
Sean Taylor
Masaany
Kamelyeon
Vybz Flair
Luta
Tsoobi
King Zumm
Epixode
 
SOUND ENGINEER OF THE YEAR
B More
Chapter Beatz
Spanky Beatz
Ronny Turn Up
Kofi Metta
Gmk
Trojan
No Joke
Skilis
Ugly Beatz
Jusina Play
Fairytale
Konfem
King One Beat
 
NEW ARTISTE OF THE YEAR
Ben Hamms
G Money
Nii Yaw
Dr Pillow
Poundney
Edi B
Sqery
Mingle X
Fatozia
Merx Jagador
Euni Mello
 
PROMISING STAR OF THE YEAR (ARTISTE OF THE YEAR)
Kamelyeon
Nii Funny
Teshie Boi
Cina Soul
Ga Boi
Bandy Bwoy
Sean Taylor
Epixode
Tsoobi
Nii Soul
Clent Kell
Masaany
 
DANCE/CULTURAL GROUP OF THE YEAR
Dzuta Dance Theatre
La Dadekotopon Cultural Troupe
Ekome Feemo Cultural Troupe
Gbejeloi Cultural Troupe
Humble Stars
African Youth Theatre
Rockers Dance Crew
Telema Bii
Tsoobi Gmc
 
ONUKPA AWARDS
Gasmila
Adotey Titor
Dkb
Shatta Wale
Tinny
Halifax
Dj Lalu
Adjetey Sowah
Klala
Skrew Face

Story: Suad Yakubu

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